Through user interviews, some key pain points were revealed within the user flow for the Click & Drop feature:
The Click & Drop product was redesigned to solve these problems, while also focusing on providing a mobile friendly experience which they were previously lacking.
Structure of the Click & Drop process and how users will move through it to accomplish their goal of creating a shipment (including paying and getting a label) to quickly drop at the post office:
Three main personas were identified as the target users for this feature- guest shippers, frequent shippers, and business shippers. All had varying needs and requirements throughout the process of creating the shipment but similar goals in the end- to easily and efficiently ship packages.
Updated homepage for desktop:
High fidelity wireframes (mobile):
These deliverables were completed in collaboration with a project manager, overseen by a design director and later passed on to a visual designer to apply the Royal Mail branding before development.
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