UX/ UI consulting for London based startup Time Traveler Tours to improve UX (especially navigation and user flow) and UI design of all areas of the app to prepare for Pitch@Palace start-up funding event and official launch.
UX/ UI consulting for London based start-up Time Traveler Tours on their newest app: "Buried Alive: The Secret Michelangelo Took to His Grave". Launched February 2017- Buried Alive is an immersive digital story with on-site treasure hunts in Florence, trivia, and games along with the original story of Michelangelo.
Identified several pain points related to usability in the early version of the app:
Users did not know where to begin, mainly confused by the navigation
Did not understand the difference between the "on-site" treasure hunt and the "story" which can be read/listened to from anywhere.
Too many sub-topics on the help page- lack of hierarcy, too many clicks to reach important topics
Repetitive elements within "tour tips"
Evaluated primary user goals and simplified flows.
The Solution (continued)
Made a clear help page, moving all unrelated info off
Eliminated unnecessary screen before home with "touch to start"
Added copy to clarify main paths
Made a clear help page, moving all unrelated info off, and prioritizing most used topics
Eliminated sub-topics, each help topic is listed with a dropdown explanation
Changed to drop down design to reduce clicks back and forth to read multiple topics
Removed repetitive links (back to story, same as bottom nav)