UX/ UI consulting for London based startup Time Traveler Tours to improve UX (especially navigation and user flow) and UI design of all areas of the app to prepare for Pitch@Palace start-up funding event and official launch.
UX/ UI consulting for London based start-up Time Traveler Tours on their newest app: "Buried Alive: The Secret Michelangelo Took to His Grave". Launched February 2017- Buried Alive is an immersive digital story with on-site treasure hunts in Florence, trivia, and games along with the original story of Michelangelo.
The "before"
Identified several pain points related to usability in the early version of the app:
Users did not know where to begin, mainly confused by the navigation
Did not understand the difference between the "on-site" treasure hunt and the "story" which can be read/listened to from anywhere.
Too many sub-topics on the help page- lack of hierarcy, too many clicks to reach important topics
Repetitive elements within "tour tips"
Screenshots of BEFORE design improvements
The Solution
Evaluated primary user goals and simplified flows.
Updated user flow
The Solution (continued)
Made a clear help page, moving all unrelated info off
Eliminated unnecessary screen before home with "touch to start"
Added copy to clarify main paths
Made a clear help page, moving all unrelated info off, and prioritizing most used topics
Eliminated sub-topics, each help topic is listed with a dropdown explanation
Changed to drop down design to reduce clicks back and forth to read multiple topics
Removed repetitive links (back to story, same as bottom nav)
