Making complexity simple.

I’ve always been curious about how things work - and how they could work better. I started my career in industrial design, where I learned to think about the relationship between people, products, and how they’re actually used. That curiosity led me to UX.

For the past 10+ years, I’ve been researching, designing, prototyping, and testing digital experiences across financial services, healthcare, travel, and consumer products. I’m drawn to complex problems and finding ways to make them feel clear, intuitive, and easier to use.