With a foundation in industrial design, I've always been driven not just to make things look great, but to make them work better. That mindset led me to UX, where I've spent 10+ years researching, designing, prototyping, and testing digital products across financial services, healthcare, travel, and consumer experiences.

Today, I focus on simplifying complex problems and creating intuitive, scalable experiences that balance customer needs, business goals, and technical constraints.